Food & Beverage

Pioneering the Supermarket Category in Travel Retail: Our Approach
At Kreol Group, we have always strived to be at the forefront of innovation in the travel retail industry. As a leading travel retail distributor, we recognized the evolving needs and preferences of travelers, especially in airports where grocery-style shopping experiences are becoming increasingly popular. Understanding this trend, we ambitiously pioneered the supermarket category in our industry by introducing an extensive range of food and beverage products that are not commonly associated with traditional duty-free shopping.

We identified that there are some locations, wherein the airport at the point of arrival, acts as the most convenient space to conduct grocery-style shopping.

Rather than adhering to conventional perceptions of duty-free items, we embraced a forward-thinking approach and curated a diverse selection of goods that align with modern travelers' demands. Our supermarket-style offerings include an array of everyday essentials, perishables, and even local specialties, allowing passengers to conveniently shop for their immediate needs while waiting for their flights. Our commitment to exceptional customer satisfaction extends beyond product selection. We have trained our brand ambassadors to provide personalized assistance, ensuring that shoppers receive the highest level of service. Our team's deep knowledge of our supermarket offerings ensures they can advise customers on product suitability, offer recommendations, and provide valuable insights on local culinary delights.
As leaders in this innovative approach to travel retail, we take pride in revolutionizing the concept of duty-free shopping. By combining the convenience of a supermarket with the excitement of international travel, we have seamlessly integrated an authentic grocery-style experience into airports around the world. Travelers can now explore a wide range of food and beverage offerings, discover new tastes, and collect cherished memories, all while indulging in grocery-style shopping at the airport.
Through our pioneering supermarket category, we are excited to offer you an extraordinary shopping experience that goes beyond traditional duty-free expectations.

Additionally, our food & beverage category carries non-confectionary items suitable for self-consumption, that sit well in convenience stores.